1. Join Facebook groups filled with your potential clients. But here's the trick: don't join dozens of groups. Join a maximum of three. It is FAR more beneficial to participate daily in fewer groups than to participate every now and then in lots of groups. You want group members to remember you as the go-to expert of your niche, and they're not going to if you rarely show up.
  2. Join Facebook groups filled with your competitors. It's all about community over competition! Your competitors need to refer work to others sometimes, and they're not going to refer it to you if they don't know you. (Plus - it's nice to talk to others who understand your industry and go through the same trials).
  3. Provide plenty of free advice. Don't horde your expertise, it's unkind. Sharing what you know in Facebook groups will position you as an expert, meaning that other members will think of you when they need to gain some deeper knowledge of your chosen topic.
  4. Go above and beyond to help people! Don't just answer someone's question in a Facebook group. Direct message them, Skype them and start a deeper conversation. This type of rapport building could mean that they choose your company over a competitors.
  5. Start your own Facebook group. Facebook groups are often filled with potential clients and customers who can't wait to buy from you or work with you.
  6. Start a Facebook ad campaign. Think Facebook ads are just for product-sellers? Think again. You can advertise your services and, more importantly, the benefits of your services! And here's the beautiful thing: most freelancers don't use Facebook ads to promote their services. If you can crack this method of marketing, you'll be able to tap into a goldmine of clients that your competitors have not.
  7. Host a Facebook group party. Collaborate with some friends who have a similar size audience to you. Create a Facebook group, make sure you all promote it to your audiences, and post videos every day for a week about your expert topics. This is a super fun (and free) way of growing your audience, demonstrating your knowledge and getting in front of new potential clients.

Sophie Robinson

Sophie is a 1st class Business Management and Marketing graduate currently working towards a Chartered Manager qualification. With a passion for all things business, she joined Progressive Property early September 2019 to apply her skills in social media marketing, researching and developing, accounting and finance and public speaking towards the growth of the Ambassador Programme.

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Sophie Robinson
Sophie Robinson

Sophie is a 1st class Business Management and Marketing graduate currently working towards a Chartered Manager qualification. With a passion for all things business, she joined Progressive Property early September 2019 to apply her skills in social media marketing, researching and developing, accounting and finance and public speaking towards the growth of the Ambassador Programme.

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